The fix
Spiritual Vedic Names has a large catalogue of names, each with a dedicated page and a localised version of that page in each supported language. The sitemap we were emitting listed each name once, in English only. That meant search engines could find the English page for every name.
That's now fixed. The sitemap API emits all nine locale variants for every name, properly flagged with hreflang attributes, so a reader searching for a name in Hindi finds the Hindi page, and so on.
Why this matters
The audience for Spiritual Vedic Names is global but regionally concentrated — the primary language is Hindi. A name-search query in Hindi that lands on an English page is a broken experience. A name-search query that lands nowhere at all is a failed one.
Getting the sitemap right is a small, unglamorous fix that makes a disproportionate difference to whether the product gets found in the first place.
What it covers
Every name in the catalogue. Every locale we support. Every variant properly linked back to the canonical English version and cross-referenced via hreflang so search engines understand the relationship.